At the heart of my coaching practice is one mission: helping purpose-driven founders and leaders achieve the goals that matter to them most — the ones that not only move their businesses forward but also align with who they truly are.

Every founder I work with brings a unique vision and set of strengths to the table. My role as a coach is to create a space where that vision can sharpen, expand, and take real shape in the world — with strategy, intention, and a whole lot of support. And few clients embody that spirit of mission-driven leadership like Karene Richards, CFA, IFBB Pro.

Karene is the CEO of Fit Hidden Figure, a company that helps people transform their lives through health and fitness. Her story is remarkable — she transitioned from a successful career as a Wall Street quantitative analyst to a nationally ranked fitness professional, motivational speaker, and business leader. She brings deep analytical intelligence and a strong sense of discipline to her work, but it’s her heart-led approach to serving others that truly sets her apart.

When Karene and I started working together, she already had the passion and the vision. What she was looking for — like so many of the founders I support — was a partner to help her turn that vision into a business model that could scale sustainably, serve with excellence, and reflect her values every step of the way.

Together, we focused on clarifying her strategic goals, refining her service offerings, strengthening her leadership team, and aligning the operational foundation of the business to support long-term growth. We dug deep into systems, decision-making, team structure, and client experience — all with an eye towards impact.

The result? Karene and her team are thriving. She’s expanded her offerings, elevated her brand, and continues to make a tangible difference in the lives of her clients — many of whom are navigating personal or professional transformation themselves. Recently, she shared a beautiful reflection on LinkedIn about our coaching journey together, highlighting how we’ve collaborated to align her business strategy with her core mission.

Karene’s success is a powerful example of what’s possible when founders build from a place of alignment. She didn’t have to change who she is to create a thriving company — she had to double down on it. That’s what I love most about this work: helping founders realize that their unique voice, story, and leadership style aren’t liabilities — they’re their greatest strengths.

Coaching is not about giving people answers. It’s about helping them unlock their own. It’s about asking the right questions, holding space for clarity, and challenging leaders to think bigger — and more precisely — about what they want to build.

For founders like Karene, that kind of partnership can be the difference between burnout and breakthrough. Between staying stuck and scaling up with purpose.

So today, I want to publicly celebrate Karene Richards and her team. Your work is changing lives, and your leadership is creating ripple effects far beyond what you can see. Thank you for trusting me to be a part of your journey.

To anyone reading this who feels the pull to grow their business — but wants to do it in a way that feels authentic and energizing — I want you to know: it’s possible. You don’t have to choose between success and self. With the right clarity, strategy, and support, you can build something that works — and feel good doing it.

If you’re ready to take that next step, I’d love to talk.

Book a Call with Whitney.