Read Whitney’s latest posts and get actionable insights to achieve your most important goals.

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At the heart of my coaching practice is one mission: helping purpose-driven founders and leaders achieve the goals that matter to them most — the ones that not only move their businesses forward but also align with who they truly are. Every founder I work with brings a unique vision and set of strengths to […]

Whitney's Reflections

June 3, 2025

Helping Purpose-Driven Founders Win — A Shoutout to Karene Richards

Whitney A. White and a Coaching Client Hug One Another

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I went to see the new Thunderbolts* movie this weekend expecting explosions and superhero showdowns. And while there was plenty of action, what I didn’t anticipate was the emotional rollercoaster I ended up on. Tears were shed (unexpectedly!), and even more surprisingly, I found myself reflecting deeply on the core of my work: helping organizations […]

Whitney's Reflections

May 12, 2025

Unexpected Lessons from the Thunderbolts*: Why Team Cohesion Matters

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Launching a new business and watching your vision come to life is exciting, but it can be so easy to get off track and get overwhelmed if you don’t have the right mindset.

Podcasts

November 1, 2022

STARTUP LIFE: 6 Time Management Strategies Founders Can’t Live Without

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Showing up and doing your best work is an important goal for your career. But, we live in a culture that values overwork. Managing up and setting boundaries means respecting your time — and asking others to respect it, too.

Speaking Engagements

September 2, 2022

Worked Up: How Managing Up Helps You Take Back Your Time

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Whitney sat down with comedian Madison Malloy for an episode of her podcast, ‘Next to Madison.’ Whitney recently sat down with comedian Madison Malloy for an episode of her podcast, ‘Next to Madison.’ Each week, Madison hosts a guest expert who provides insight on topics ranging from health and dating to overcoming obstacles and taking risks, all designed to inspire listeners to live their best lives. In the interview, Whitney shared advice around learning to define success on your own terms, how to prevent burnout, and tips for creating a healthy work-life balance. 

Podcasts

July 1, 2022

NEXT TO MADISON: 3 Secrets to Keep Burnout at Bay

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Based on her insights from helping organizations accomplish their most important goals and her own experiences as a founder, Whitney offers actionable tips to help new founders make their visions for their business into reality. 

Podcasts

May 3, 2022

STARTUP LIFE: 3 Make or Break Strategies to Help Founders Realize Their Vision

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